SEO Statistics

Cool SEO Statistics You Should Know

Statistics help us turn data into information, allowing us to make informed and rational decisions. The search engine marketing statistics below are aimed at helping you make better-informed decisions about the running of your SEO campaigns.

  • The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
  • SEO leads have a 14.6% close rate.
  • Where to buy + near me mobile queries have grown by over 200% from 2017–2019.
  • 43.7% of the top-ranking pages have some reciprocal links.
  • 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches.
  • When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search

The range of services of a B2B SEO Agency includes both off-page and on-page SEO optimization.

Build Incoming Links To Your Site

Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks. If your website is getting links from other relevant sites, then your content will naturally start to rank higher in the search results. As you now know, Google looks at the number of backlinks and the quality of these links to determine the importance of a website. Consequently, SEO experts put a lot of effort into getting more backlinks for their customers. But there are good and bad ways of accomplishing this. A backlink, also called an inbound link, is when another website links back to your website or blog content. It’s usually placed as a hyperlink on a string of text that relates to your content and, when clicked, they’re taken to your site. If you are looking for a UK SEO Expert to help you with your Google rankings, then a simple Google search should suffice.

Appear Among Local Search Results

50 percent of people who did a local search on their phone went to a physical store within one day. It’s important to note that there are SEO tools focused on local search that can help you to develop local oriented SEO audits, from developing keyword research focused on your local audience, building citations, managing Google My Business listings, business profile and Google posts, and even monitor your inclusion in local packs. It doesn’t matter where you rank, nobody is going to make contact when you have a website which is really ugly. Getting a local business to rank well in search results has never been more difficult. Unless you want to become a SEO York yourself, there is no point in spending your time trying to keep up with Googles changes.

The Internationalisation Of SEO

If somebody was in Ireland but their first language was French, you would want Google to show them the correct pages but translated to French, thus contributing to the enhancement of your online business performance and global reach. Think about where you are targeting, if you are trying to target a country find someone who is local to the area of which you are trying to target. When it comes to expanding internationally into non-English speaking markets, you should work with native speakers. Different words have different contextual meanings in different languages and, unless youre fluent in the language, youre unlikely to know in what context they should be used. There are many different things a can do for you.


While rankings are important, there are no insights regarding how visibility in search engines actually impacts your business. Plus, visibility is not a metric you can use to compare the performance of the SEO channel to other digital marketing channels. Once you start measuring the non-branded organic traffic, you can compare SEO against paid search advertising, social media, etc. Focus on your value and your ability to position that value to the market versus spending so much time on the competition.

Check out further particulars relating to SEO Experts on this Encyclopedia Britannica web page.

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